The Landmark is an upcoming 39-storey, 396-unit leasehold condominium located along Chin Swee Road in District 3. Bounded by Pearl’s Hill City Park and Singapore River, this residential highrise offers an excellent balance of natural scenery with the hustle and bustle of city life. Developed by Landmark JV Pte Ltd, the project has a tenure of 99 years w.e.f 28 August 2020 and an expected T.O.P (Temporary Occupation Date) of 30 March 2025.

Background

The Landmark perfectly encapsulates the idyllic vision of living in the heart of a garden city. Homebuyers get to enjoy living close to the city centre and all the convenience it brings

as Clarke Quay and Chinatown are just a stone’s throw away. Yet, its close proximity to Pearl’s Hill City Park offers lush greenery and rare serenity at the same time.

With its proposed bronze cladding and towering height offering a 360-degree view of the Central Business District (CBD), this luxury development in itself will be a striking trademark of the city skyline upon completion. It is perfect for working professionals whose offices are situated in the CBD with public transport easily accessible. Outram Park MRT and Chinatown MRT are just a walking distance away with the upcoming Thomson-East Coast (TEL) offering more new stations as well. Whilst the convenience is superb, you can expect some noise levels from Chin Swee Road and the nearby Central Expressway (CTE).

In terms of facilities, The Landmark has done an outstanding job of maximising 5 levels of social spaces with thoughtfully curated lifestyle facilities which allows residents to enjoy the panoramic views of downtown Singapore. For example, the grand entrance at level one is accompanied by the infinity pool above on level two — which overlooks Pearl’s Hill City Park and the surrounding greenery. 

The rest of the facilities are split between levels one and two; levels 14 and 34; and the roof. The Sky Gym on level 14 and rooftop viewing are particular highlights. The Landmark also does a great job of integrating green spaces and landscaping into its design making it visually appealing for nature lovers.

One Bernam Condominium Fact Sheet

Property Type: Private Condominium

Tenure: 99 years Leasehold

Address: 173 Chin Swee Road

TOP: 30 March 2025

Site Area: 6,706.8 sqm/ 72,192 sqft

Blocks: 1

Units: 396 units

Floors: 39

Developer: Landmark JV Pte Ltd (Joint Venture by ZACD Group Limited and MCC Land)

Land tender price

The Landmark is built on the former site of Landmark Tower, the result of an en-bloc sale to a consortium consisting of ZACD Group Limited, MCC Singapore and SSLE Development Pte Ltd. The collective sale was for $286 million, which is slightly higher than the previous owners’ reserve price of $285 million. This works out to a land rate of about $1,406 psf per plot ratio after factoring in a lease upgrading premium of around $57 million. The total approximate Gross Floor Area is 282, 624 sq ft. The break even price is estimated to be $1691 while the selling price is roughly $1944, when you take into account a 15% profit margin.

Criteria 1: Growth Areas

• Greater Southern Waterfront (GSW)

There are a number of developments coming up in the District 3 area. The biggest of which will soon be the Greater Southern Waterfront. Stretching from Gardens By The Bay East to Pasir Panjang, this future urban area will be 6 times the size of Marina Bay and feature office spaces, lifestyle amenities and nature parks to complement the residential developments. 

Future homeowners and investors of The Landmark can look forward to a greater supply of tenants as new offices are built up in the area. The potential resale value is tremendous as well given the upgrading works and existing amenities in the area.

• Singapore General Hospital Campus Master Plan

The biggest major development in the vicinity of The Landmark is  the completion of the Outram Medical Campus, which will open by 2023. The Outram Medical Campus, or Singapore General Hospital Campus, will be Singapore’s largest medical campus and is part of the government’s strategy to anticipate the healthcare needs of Singaporeans with top-class infrastructure.

For residents, having the Outram Medical Campus at their doorstep will be appealing for those with health needs. For landlords, the Outram Medical Campus can also be a potential source of tenants for hospital staff looking to rent out your newly bought unit.

• New MRT Stations

On top of the existing MRT stations that are already in the area, there will be more stations added thanks to the completion of the Thomson-East Coast line (TEL) and additional stops on the Circle Line (CCL) such Havelock MRT, Outram MRT, Cantonment MRT, Keppel MRT. They will further enhance the accessibility between The Landmark and the rest of Singapore.

The new TEL interchange at Outram Park MRT will connect residents to the Northern and Southern region of Singapore with the option of switching to the Downtown Line and North-South line as well. Once Keppel MRT and Cantonment MRT are ready, they will close the loop on the Circle Line and bring residents directly to the Marina Bay area.

Criteria 2: Unique Selling Points

• Strategic Location

We’ve touched on The Landmark’s excellent location but it bears emphasising. Residents can enjoy easy access to a whole host of amenities, MRTs, eateries and more which means getting your necessities has never been easier. 

Retail therapy is just a stone’s throw away at People’s Park Complex and Central Mall while foodies can be content with the excellent food options in the neighbourhood. The availability of hawker stalls nearby such as Tiong Bahru Market & Food Centre means the gastronomical needs of all residents can be satisfied at an affordable budget. 

For nature lovers, Pearl’s Hill City Park provides a tranquil escape from the urban landscape while the Singapore River is a great location for joggers or families hoping to bring their young kids out on a stroll. 

Being close to the Clarke Quay area is also perfect for after-work socialising with a number of pubs and clubs in the vicinity. If you’re a cultural connoisseur, some of Singapore’s most distinguished museums and performance venues are nearby as well. So whether you’re a working professional or growing family, The Landmark’s strategic location makes it an appealing choice.

• Unrivalled Connectivity & Access To Public Transports

The convenient transportation network around The Landmark allows residents to enjoy quick commutes within the area and to other parts of Singapore as well. While we’ve mentioned the numerous MRT stations that are available, there’s also public buses that can take you around the city seamlessly.

The Landmark is also suitable for private car owners who can easily connect to CTE via Chin Swee Road while PIE and MCE allow access to the rest of the island. However, there is the potential for traffic congestion during peak hours so plan your route and driving time well.

• Proximity To Nature

One of the biggest selling points for The Landmark is that it is conveniently located to a few parks, which are quite rare for the Central Business District (CBD) area. The serenity that the natural greenery provides makes it a great place to escape to and relax from the busy day to day activities. 

Pearl’s Hill City Park is right at the doorstep for residents, occupying a total of 9 hectares and it’s a peaceful environment for trekking or jogging. Kim Pong Park is also nearby and it’s a great place for kite flying, picnics and events despite its smaller size.

• Top Schools Nearby

For parents with young children, The Landmark is right around the corner to a number of reputable schools such as Cantonment Primary and River Valley Primary school which are within a few minutes drive.

Other schools in the area include Outram Secondary School, Gan Eng Seng School and Zhangde Primary School. With its central location, The Landmark residents can take advantage of the convenient public transport system and major roads to send their kids to school efficiently.

• Developers’ Credibility

The Landmark is developed by Landmark JV, a joint venture between three companies: ZACD, MCC Group and SSLE Development Pte Ltd.

This will be ZACD’s first residential development project as the majority stakeholder. Homebuyers can expect a quality home to be delivered, given the track record of ZACD in delivering quality projects with other partners, including Flo Residence at Punggol (with Capital Development) and Le Quest, a mixed-use development at Bukit Batok West, with Hong Kong-listed Chinese developer Qingjian Realty.

MCC Land is the regional arm in Southeast Asia of China’s MCC Group and has been developing various mixed development and private condo projects in Singapore such as The Santorini, Alps Residences and Canberra Residences. It has consistently ranked among the top 10 real estate developers in Singapore by BCI Asia Top 10 Developers Award.

SSLE is the property development arm of Sin Soon Lee Group and has established a strong track record, well-known for delivering quality residential projects to homebuyers. Together, the consortium provides credibility to the project that should put potential buyers and investors at ease.

Criteria 3: New Launch Comparison

We will be analysing One Pearl Bank, One Bernam and Riviere as a new launch comparison that is near to The Landmark. Other information including the tenure, TOP, number of units, distance to the nearest MRT and launch price are listed below.

• 1 Bedroom

The Landmark is made up of a simple mix of 1, 2 and 3 bedroom units. Given its small plot of land, it’s understandable for the developers to stick to the basics with no fancy surprises. Despite its CBD fringe location, its size trumps One Bernam’s 1 bedroom layout. However, it is markedly smaller than the other new launch projects.

However, The Landmark’s starting price is slightly cheaper than the other developments, boasting a lower price per square foot, with the exception of One Bernam. It will be hugely attractive for potential investors looking for an affordable property near to the city centre with huge potential resale value.

• 2 Bedroom

Interestingly, The Landmark’s 2 bedroom units are bigger than the rest of the new launch condos but the price difference is the most affordable. At $1.67 million it is absolutely great value when you consider the spaciousness of the layout as well as the prime location. It’s perfect for small-sized families or working professionals looking for a more lavish abode.

• 3 Bedroom

The Landmark’s 3-bedroom units are more or less comparable with the other developments and the second lowest price, only slightly more expensive than One Pearl Bank’s 3-bedders. All units are given private lift access with additional balcony space, providing spectacular views of Pearl’s Hill City Park below. Well-furnished and spaced out, it will be a great investment for families or multiple tenants looking to rent. With its prime location in District 3, the price is only going to increase so it’s best to secure the unit early.

Criteria 4: Resale Project Comparison

To conduct a better analysis of One Bernam, we also look at the resale market and compare similar projects in the surrounding area that were launched before. These include Martin Places Residences which was launched in 2011 and Martin Modern in 2017.

• 1 Bedroom

Martin Modern does not have a 1-bedder so we will only compare The Landmark to Martin Place Residences. It has a slightly bigger unit size but the price is cheaper than The Landmark’s at only $1.36 million.

Despite launching more than a decade ago, the low price might be more cause for concern. Whether it’s a lack of demand or other development taking attention away from the condo, Martin Place Residences could be a cautionary tale that buyers might want to keep in mind.

The difference is that the resale development is located right at the heart of the bustling city centre while The Landmark is at the fringe. Perhaps the tranquillity it provides will be a better pulling factor for potential residents.

• 2 Bedroom

For the 2 BR units, the size offered by The Landmark markedly smaller than that of Martin Place Residences and Martin Modern. But the starting price of $1.67 million is actually good value for money when you factor in the prime location and future developments in the area. 

In this regard, the resale market in this area holds much potential for buyers to capitalise on. With the upcoming development of the Greater Southern Waterfront (GSW) and rejuvenation of the surrounding CBD area, the resale situation in the Downtown area works to the buyers’ advantage because The Landmark is priced well below what other new developments are offering. Therefore, the potential for capital growth is promising.

• 3 Bedroom

In terms of size, Martin Place Residences trumps everyone else when it comes to 3 BR units, whether it is a new launch project or a resale property. It will be hugely attractive to any potential buyers who value a bigger space.

However, The Landmark’s starting size of 1076 sq ft is still quite roomy and can easily accommodate bigger families. It will make a good own stay unit if you’re not looking to maintain the high-recurring cost for purely investment.

Exit strategies

The Landmark will appeal to both owner-occupiers and investors as it is both an aspirational yet prudent purchase.

Even though The Landmark is on the city fringe, it is near enough to the Downtown area that it could certainly yield a positive rental advantage for investors. Therefore, The Landmark’s unit types will be especially attractive if the low-interest-rate environment persists.

Other than investors, homeowners who consist of young couples or bigger families will enjoy the convenience of the amenities as well as the excellent public transportation services in the area. With the added bonus surrounding greenery as well, The Landmark will feel like an oasis in the middle of an urban jungle.

Conclusion

Ultimately The Landmark benefits from an excellent locale especially if you’re working in the CBD. Its surrounding amenities, ease of convenience and potential resale value are all pulling factors that will attract potential buyers.

In the years to come, there will also be further additions of MRT stations along the Thomson-East Coast Line and Circle Line and developments such as Outram Medical Campus and Greater Southern Waterfront that will grow its value in the long-term.  

Despite the noise levels from Chin Swee Road, it’s clear that The Landmark’s location, attractive pricing and other positive traits make it a worthwhile investment.

Contact us

The above is the analysis for The Landmark, a mega project in district 3.For more information and advice, just contact Home Quarters by going over to www.homequarters.com.sg or send us an email at homequarterssg@gmail.com or visit our social media on YouTube, Facebook and Instagram or call K.C. Ng at 88092889. Remember, for all your real estate needs, call home quarters and start packing!